Advertising and Marketing Case Studies | Successful Digital Marketing Campaigns

GumGum x Frameplay | Hershey - A case study in Driving Purchase Intent

Together with Frameplay, GumGum was able to drive significant ad recall for OH HENRY! chocolate by Hershey

GumGum x SAP

Software company SAP leveraged GumGum's high impact, Desktop Skins unit to increase brand awareness and improve brand consideration.

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GumGum x JW Player | MediaCom - A case study in Driving Purchase Data

GumGum Verity™ & JW Player drive purchase data for a MediaCom advertiser

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GumGum Verity™ & JW Player drive video performance for Dentsu

GumGum Verity™ & JW Player worked together to drive strong viewability and VCR metrics by utilizing Verity™ Video PMPs to target contextually relevant videos that better engaged the user.

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GumGum Verity™ x IRIS.TV | Havas Media - A case study in Driving Video Performance

GumGum Verity™ & IRIS.TV help CTV & OTT shine for jewelry company

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GumGum x Vodafone

Vodafone leveraged GumGum’s contextual intelligence platform, Verity™, to increase purchase intent around the Samsung Galaxy Z Flip 3.

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Sky-high standards at GumGum

GG Standard Ads - Travel Learn how GumGum’s standard ads generated brand awareness and consideration for people who were planning their next getaways.

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GumGum drives low CPLFAs for a luxury automaker

Find out how GumGum achieved a high percentage of lower funnel cost per actions for a luxury auto brand using our proprietary tech.

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GumGum's precisely targeted conquesting campaign increases purchase intent and brand awareness for a major wireless carrier

Learn how GumGum’s contextually relevant ads empowered a major wireless carrier to stand out in the crowded Chicagoland marketplace

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GumGum's computer vision technology drives sales, lift and ROAS for a major CPG brand

Learn how GumGum increased Sales and ROAS for a major CPG brand by applying Computer Vision powered sentiment detection to images on premium sites.

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GumGum's targeted ads drive awareness and in-store visits for a major U.S. retailer

Learn how GumGum’s creative and targeting technology delivered 2 million in-store visits and a 103x return on ad spend.

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GumGum ads drove 148k on site visits to a leading hotel & resort chain

Learn how GumGum drove incremental foot traffic to a hotel location more efficiently than other performance marketing channels. Learn how GumGum drove incremental foot traffic to a hotel location more efficiently than other performance marketing channels.

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Pacifica generates awareness around their Vegan Collagen Recovery Eye Cream and drive site traffic

How Pacifica leveraged GumGum's cookieless targeting technology, Verity™, to reach beauty enthusiasts while driving buzz for a new product.

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FIGR drives increased site traffic with contextual targeting

How GumGum’s contextual targeting technology drove site traffic for Canada’s high-quality Cannabis brand, FIGR.

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Bose generates awareness with GumGum

Learn how Bose utilized GumGum’s capabilities to generate awareness around their new “Sleepbuds” product.

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Ripple Milk drives awareness with GumGum's technology

Learn how a pea-based milk brand leveraged GumGum’s technology to run a high-performing campaign to drive awareness.

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Framing a stylish activity tracker that helps consumers beat their yesterday

This campaign illustrates how Garmin was able to achieve high engagement rates with precise targeting and creative ad formats.

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If the eye can see it, Valspar can colour match it

Find out how GumGum's color matching technology drove awareness & purchase intent for Valspar's product.

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GumGum Ads drove 420 conversions for Pocari Sweat

Learn how our creative ads generated awareness for Pocari Sweat’s step-mapping tool campaign

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GumGum ads debuted JEEP Compass in Japan with 1,900,000 highly targeted impressions

Learn how our proprietary targeting capabilities drove winter sports enthusiasts to explore Jeep Compass online.

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How GumGum's exclusive In-Video format drove awareness for a social cause

#ALONETOGETHER2020

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GumGum's ad platform is the secret ingredient to sales success for Johnsonville Sausage

Learn how GumGum drove strong sales lift for Johnsonville Sausage by leveraging NLP and computer vision technologies.

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How GumGum's contextually relevant advertising helped Go RVing shift it's performance into overdrive

By raising awareness and driving users to the Go RVing website to learn more about their travel options.

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GumGum's targeted ads delivered the fastest morning of iPhone presales in Vodafone history

Learn how Vodafone used GumGum’s computer vision to reach consumers during the launch of the new iPhone X

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GumGum and Wavemaker rev up interest in BMW's new hybrid electric vehicles

Positive Provocation: We challenged industry convention to create innovative video media first.

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GumGum powers up passion for the new MINI Countryman

MINI approached Wavemaker and GumGum for a standout campaign, to boost brand awareness and consideration of the car.

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GumGum brings home the gravy for KFC at Christmas

GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal, with third-party analysis as proof of the (contextual) pudding.

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Latest Case Study:

GumGum x Frameplay | Johnsonville

GumGum x Frameplay | Hershey - A case study in Driving Purchase Intent

GumGum x SAP

GumGum x JW Player | MediaCom - A case study in Driving Purchase Data

GumGum Verity™ & JW Player drive video performance for Dentsu

GumGum Verity™ x IRIS.TV | Havas Media - A case study in Driving Video Performance

GumGum x Vodafone

Sky-high standards at GumGum

GumGum drives low CPLFAs for a luxury automaker

GumGum's precisely targeted conquesting campaign increases purchase intent and brand awareness for a major wireless carrier

GumGum's computer vision technology drives sales, lift and ROAS for a major CPG brand

GumGum's targeted ads drive awareness and in-store visits for a major U.S. retailer

GumGum ads drove 148k on site visits to a leading hotel & resort chain

Pacifica generates awareness around their Vegan Collagen Recovery Eye Cream and drive site traffic

FIGR drives increased site traffic with contextual targeting

Bose generates awareness with GumGum

Ripple Milk drives awareness with GumGum's technology

Framing a stylish activity tracker that helps consumers beat their yesterday

If the eye can see it, Valspar can colour match it

GumGum Ads drove 420 conversions for Pocari Sweat

GumGum ads debuted JEEP Compass in Japan with 1,900,000 highly targeted impressions

How GumGum's exclusive In-Video format drove awareness for a social cause

GumGum's ad platform is the secret ingredient to sales success for Johnsonville Sausage

How GumGum's contextually relevant advertising helped Go RVing shift it's performance into overdrive

GumGum's targeted ads delivered the fastest morning of iPhone presales in Vodafone history

GumGum and Wavemaker rev up interest in BMW's new hybrid electric vehicles

GumGum powers up passion for the new MINI Countryman

GumGum brings home the gravy for KFC at Christmas

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt