Connected TV

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Connected TV

The Basics and Advantages of OTT Advertising

Over-the-top (OTT) Advertising: In this blog post, we will dive into the basics of OTT Advertising, outline its benefits, best practices and future growth in digital advertising.

By
Tahoora Palla
Feb 6, 2023
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Connected TV

The Best CTV Advertising Examples

The persisting pandemic, growth in streaming services and an abundance of premium content has made Connected TV (CTV) the fastest growing advertising platform right now [Forbes].

By
Tahoora Palla
Oct 26, 2022
Connected TV

What is Connected TV Advertising?

In the wake of the global pandemic, Connected TV advertising, better known as CTV advertising, has become one of the fastest growing channels of the US digital ad spending market. In this blog post, we will break down Connected TV advertising - its b

By
Tahoora Palla
Aug 24, 2022
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