GumGum Blog
Tahoora Palla
Content Manager, Marketing
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Types of Programmatic Advertising & Best Examples to Gain Campaign Success
Programmatic advertising is one of the most powerful tools in digital marketing. In this blog post, we will break down types of programmatic advertising examples and provide the best actionable insights and tips to drive campaign results.
The Cookieless Future is Coming: Are you Prepared?
By now, it's no shock to anyone that third party cookies are on their way out. In fact, 60% of global web traffic will go cookieless by 2023. In this blog post, we will discuss how marketers can best equip themselves to tackle a cookieless future.
What is Connected TV Advertising?
In the wake of the global pandemic, Connected TV advertising, better known as CTV advertising, has become one of the fastest growing channels of the US digital ad spending market. In this blog post, we will break down Connected TV advertising - its b
